On October 27-28, 2023, the "International Seminar on Fashion Communication and the First Young Scholars Forum on Fashion Communication" with the theme of "Mutual Learning and Commonality" was held in Beijing Institute of Fashion Technology. The conference was hosted by Beijing Institute of Fashion Technology and hosted by the School of Fashion Communication of Beijing Institute of Fashion Technology. Ms. Liu Ya from the School of Media and Communication of our school was invited to attend the conference and gave a keynote speech in the sub-forum of "Fashion Communication and National Image".

Beijing Institute of Fashion Technology is the first university in China to establish a "Fashion communication school", and the forum invited senior professors in related fields at home and abroad. More than 40 scholars from China and abroad, including Communication University of China, Beijing Normal University, Jiangxi Normal University, Wuhan Textile University, Xi 'an Academy of Fine Arts, Zhejiang University of Science and Technology, Xi 'an Jiaotong University, Parsons School of Design in New York, Grasse School of Art in Britain, University of Frankfurt in Germany, University of Westminster in Britain, etc., attended the conference.

In the five sub-forums of "Fashion Communication Theory and Professional Construction", "Fashion Communication and Clothing", "Fashion Communication and Media new technology" and "Fashion Communication and National image", young scholars conducted warm, extensive and in-depth academic discussions. Professor Liu Ya from the School of Media and Communication of Wuhan Textile University gave a speech on the theme of "Ritual Construction and Cultural Identity of Chinese Fashion Communication". This paper discussed the individual aesthetic expression, scene ritual construction and national cultural identity of Chinese fashion communication from the perspective of academic dress.

At the meeting, Professor Zhao Zhenxiang, Vice president of the Chinese Journalism History Society and director of the Fashion Communication Research Center of Xiamen Institute of Technology, gave a keynote speech on the "four Spaces" of fashion communication academic research, and Professor Zhao Chunhua of Beijing Institute of Fashion Technology exchanged and discussed the establishment of the domestic fashion communication discipline and the compilation of textbooks.